Our great-grandfarther, Charoen Kiatkwankul, pioneered the sanitary ware distribution business in Thailand in Wat Takhien area (Mahapruttharam Road). The area was later established as the melting pot of sanitary ware businesses in Bangkok. Our great-grandfather was determined to provide more access to hygienic households in Thailand, combining Western designs and the Thai way of life, and distributing them to government buildings, large projects and general public. The determination and his teaching, "honesty and sincerity", have become core of our operation.